What is a reverse backlink?
A backlink is a hyperlink from an external source that points directly to your website or web page. To help me explain it better, you could add a link to Wikipedia from this article. If you were to click on this link you would be directed to Wikipedia and away from my website. By doing this, I have provided Wikipedia with a backlink. Similarly, if Wikipedia added a link to my website on one of its web pages, it would provide me with a backlink.
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