What are the characteristics of a good backlink?
Backlinks have an anatomy, or in other words, a structure that makes them much more effective. These features are:
- Domain or page authority: Here we talk about the authority or quality of the page where the link is placed.
- Natural links: Always bet on the quality of your content, since natural links are more valuable than alliances.
- Anchor text: Make sure that the text that links to you contains the keyword of your content and explains to the user where it is going.
- Bet on the “ F ollow”: Most websites will label you as “Follow”, because Google rewards collaboration between websites.
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