How to improve the EAT to your business?
Once you are clear about what the EAT represents, you have to examine how you can improve it for your business. This is especially relevant for websites that are YMYL. This, in English, means "Your Money or Your Life". It refers to those contents that directly affect the life of the user, their safety, their health or their financial situation. These criteria are very broad, but, for example, making an online purchase with a credit card is a clear example of a YMYL website. This also works for local businesses.
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