Create optimized content adapted to SEO
Too many people still think that good web content can be written by anyone who can write well on a given topic. False ! Web writing has its own rules, and it is not for nothing that the job of web writer exists to create content adapted to search engines.
Certainly, your site pages and other blog posts will need to be properly written. But beyond that, you will have to start by thinking about meeting a need, a questioning of your prospects . Bring answers to your target, and you will create with them a bond of proximity and trust which could well be the beginning of a lasting business relationship.
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