Optimize content without over-optimizing it
Google's latest updates move closer to thinking and acting more like people than robots.
Short paragraphs that facilitate the readability of the text
That the density of the keyword does not exceed 2-3%, nothing to put it in all the paragraphs, titles and others.
Use a long tail or keyword per page or entry, but rely on synonyms of the main word you want to position.
Use images and fill in their corresponding tags (alt, title, etc)
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